There are many factors which make up a product label, and the label you have for your product can indeed make or break it with your target audience. Many producers of various products make the mistake of designing labels which are not appropriate, and when their product fails to hit the mark, they are left wondering why it is so. But the knowledgeable product producer and manufacturer will know that the right label makes the real difference. So what should you consider when designing the label for your product? What makes a label genuinely stand out and work for whatever product you are trying to sell? Here are top tips you should know about designing the best label for your product.
Tip #1: the material will affect your label design
Too often, product manufacturers create a label design which is not the right kind of design for the label material of their product. Before you design the label, you should first determine the label material of your product. You need to find out the kind of material you will be working with because various materials will usually require a different approach to label design. For instance, you would need to take a different approach if you have a clear label which is adhesive and if you have a paper label which is opaque.
Whilst the material of your label may boil down to personal preference, a significant factor which can affect your label design would be the suitability of the label material for the product’s packaging. You have different options when it comes to label material, such as clear labels which are adhesive, and these are often ideal for glass or plastic bottles, tubs, and jars. Another label material would be a matt label, which is commonly used for products in boxes as well as plastic containers or bottles. Gloss product labels are also quite common, and they are usually suitable for glass or plastic bottles, tubs, containers, and boxes. You can also have a metallic label material, which is commonly seen on beer and wine bottles and luxury bottles, containers, and tubs (such as beauty products).
Fortunately, you can have most of these different labels printed in various sizes, so what really matters, in the end, is how appropriate the label material is for the product packaging. It also needs to be right for what it will be used (for instance, a label made of paper may not be the best choice if the product may get wet, such as products stored in freezers).
Tip #2: the right information
The right information needs to be on your label as well, and this is when an ‘information hierarchy’ matters, as Atwell Labellers, creators of advanced labelling systems, confirm. Most of the labels out there can contain a lot of information, but if you don’t have much space to work with in the first place, you need to be selective with the information you include. So make sure that you include the necessary information first, such as the product’s logo, the product’s name, the slogan, the barcode, and the information required for manufacturing as well as warnings. Afterwards, you can have a list of product benefits as well if you still have enough space.